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Impressions breakdown

Our Mobile Billboard vehicles have eight scrolling billboards per side that are viewed by onlookers for 8 seconds each before it changes to the next ad. A single message is seen at least 60 times per hour, 480 times per day, 2,400 times per week to 96,000 viewers each week. Our WRAPS (2 sides + 1 Rear) have over 288,000 memorable impressions each week. Monthly your advertising messages receive approximately 1,152,000 impressions while on the go (*figures based on having all 24 ad spots filled on our Shared Day Routes Program, M-F, 168 hours per month).

Memorable Impressions on Shared Day Routes (approximate)

Mobile Billboards

Week 1

Week 2

Week 3

Week 4

1 Billboard

96,000

192,000

288,000

384,000

2 Billboards

192,000

384,000

576,000

768,000

*3 Billboards (1 wrap)

288,000

576,000

864,000

1,152,000

4 Billboards

384,000

768,000

1,152,000

1,536,000

5 Billboards

480,000

960,000

1,440,000

1,920,000

*6 Billboards (2 wraps)

576,000

1,152,000

1,728,000

2,304,000

*The majority of our clients have found the most benefit from our medium when using all three sides of the mobile vehicle. Therefore, we discount the use of a wrap in our rates.

*NOTE: It is extremely rare and unlikely for us to have all our advertising spots fully booked in any given month. In fact, we limit our mobiles to an absolute maximum of six paid advertisers per month. Typically, we anticipate no more than three or four businesses on the mobile vehicle any given time. The above impressions are based on a worst-case-scenario if the mobile were to ever be fully booked with advertisements. In the past two years our national network has only had this happen a combined total of four times and as a courtesy to our clients we restrict it from ever occurring in Minnesota

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