In a world of TiVo, smartphones, satellite radio, slipping newspaper ratings and tightening ad budgets, out-of-home advertising is the only advertising medium that will continue to stand the test of time because it’s not controlled by consumers. It can’t be turned off, tuned out or tossed away. It is the fastest growing form of advertising, one of the oldest, and one of the most prominent.
Out-of-home advertising is a multi-billion-dollar-a-year industry that covers everything from cardboard coffee cup rings to advertising on the space shuttle. Somewhere in between is the practical, affordable, high-impact, frequency, and reach world of mobile advertising.